The Horned Frog Holiday Market offers a unique shopping experience that kickstarts the holiday season and supports alumni-owned, small, and local businesses. This one-of-a-kind event is hosted by the TCU Alumni Association, the Hispanic Alumni Alliance, and supports student scholarships through the Greg Treviño Memorial Scholarship.
Festive atmosphere • Cash bar • Tasty bites available for purchase
Dee J. Kelly Alumni & Visitors Center
Event Dates: Friday & Saturday, December 4-5, 2026
Friday VIP: Sip & Shop $40 | Early shopping access | Ages 21+
Get an exclusive first look at the Holiday Market!
Enjoy early shopping access, festive fun, and special extras during this adults-only shopping experience.
Friday, December 4, 2026
4:00 p.m. to 7:30 p.m.
$40 per person
Your Friday ticket includes:
Each ticket purchased includes a $5 donation to the
Greg Treviño Memorial Scholarship.
All ticket sales are final.
Saturday: Shop 'Til You Drop $15 | TCU students admitted free with valid ID
Spend the day shopping for the holidays!
Discover unique gifts and support alumni-owned, small, and local businesses at the Holiday Market.
Saturday, December 5, 2026
9:00 a.m. to 2:00 p.m.
$15 per person
Your Saturday ticket includes:
TCU students get in free on Saturday!
Swipe your valid TCU ID at the entrance — no registration required.
Each ticket purchased includes a $5 donation to the
Greg Treviño Memorial Scholarship.
All ticket sales are final.
Sponsored by:
